Positionierung der Hotelmarke Sea You
A new hotel has been built in Klink on the Müritz, for which the owner sought an agency to establish the new hotel brand on a professional basis at a very early stage of construction and simultaneously design all digital and print media. Thus, the project “Sea You” was conceptually and visually accompanied from the very beginning and brought to life with a tourist-friendly design.
Tourism marketing for a new hotel brand.
A hotel should develop a clear message in tourism marketing that emphasizes its strengths and advantages, provides an appealing online presence, includes excellent on-site service, and aligns with the needs of its target audience. This is precisely what the operators of Sea You have achieved – and we were able to assist with our professional expertise in the development of the hotel brand as well as the digital and print media.
Development of the hotel brand (CI/CD)
In addition to the balanced color scheme of golden yellow and matte cornflower blue, the logo illustrates the topographical conditions on site: perfectly situated between two lakes, “Sea You” is the new spot for holiday seekers at the Müritz. A typographic combination of an elegant and minimalist font rounds off the appearance of the new hotel brand perfectly.
Modern Hotel Website
The hotel understands perfectly through its modern and elegant online presence what type of guests it wants to attract: high-quality photos of the exclusive spaces, culinary delights, and a soothing wellness atmosphere in the spa area target an upscale vacation demographic that is tempted to book thanks to the high user experience on the hotel website.
Services for Hotel Marketing:
- Concept of Corporate Identity & Brand Development
- Logo design, font selection, color definition
- Design of business cards and menus
- Cartography: Design of a custom, illustrated map
- Design & Development of the Website (CMS WordPress)
- SEO Optimization (OnPage)
- Setting up the Google Business Profile / Local SEO
- Creation of food shots for the restaurant section & additional photo shoots.
