From the outset, the agency 4eck Media distinguished itself through its high-quality, customer-oriented consulting services, which ensured that the brand image we desired as a regional housing cooperative was incorporated into the concept. We would like to express our sincere thanks for the modern, content-rich, and functional website, which has been very well received by our employees and business partners as well as our tenants, members, and interested parties. We are happy to recommend your agency and look forward to continuing our pleasant collaboration.
Modern brand presence for a cooperative with tradition.
Housing Cooperative WBG Pasewalk
The Pasewalk Housing Cooperative eG is a modern housing company that guarantees safe, social, and beautiful living. It is one of the two major housing providers in Pasewalk in the district of Vorpommern-Greifswald. For the cooperative’s 65th anniversary, it was said that the brand communication should be redefined and the core of the brand visually articulated better, in order to connect tradition with modernity and sustainability.
Client
WBG Pasewalk
Service
Web & Print Design
Cooperation since
2019
Our solution
Our task was to refresh the existing corporate design without completely overhauling the previous concept. Thus, the logo was continued as a motif but significantly simplified in its design. We changed the formerly bronze color tone to a cozy orange, and the corporate fonts were adjusted. The new corporate design was then rolled out across the various newly conceived digital and print media. A modern appearance for the cooperative!
The new website: Regional Experience
It was particularly important to us during the realization to completely avoid staged stock images from photo portals and instead use authentic atmospheric shots of the city. We achieved this through collaboration with the photographer Andy Bünning from Torgelow, whose aerial shots and panoramas significantly enhance the aesthetic experience on the website. A heartfelt thank you at this point.
Content with added value and experience factor
The new WBG website offers information for prospective tenants. A nice overview of the total inventory of individual properties as well as the currently available apartments. Thanks to interactive forms, it is easy for interested parties to provide the necessary information to the housing association without having to contact the association’s staff in advance – this also pleasantly shortens the administrative tasks for the employees.
In a nutshell
- Logo design (simplification of the original motif)
- Individual icon creation for living and construction for WBG Pasewalk.
- Layout of print products (e.g., roll-up banners) and interactive PDF forms
- Concept, design, and development of the website based on WordPress.
- News function, housing offers, career section, chronicle with timeline function, interactive forms, …
- Performance optimization & mobile optimization of the website for smartphones and tablets (responsive web design)
Wohnungsbaugenossenschaft Pasewalk eG
