New corporate identity for Berlin dental practice
For a new dental practice in Neuenhagen in the Berlin area, we were allowed to design the new corporate identity – starting with the name, logo, colors, and individually created icons, patterns, and cards, the chosen fonts, as well as text modules and the design of business cards, letterhead, medical history forms, and website. Additionally, we optimized local online visibility with a Google Business Profile for the new dentist Silke Wallasch in Neuenhagen.
The project literally started with a blank white sheet of paper that needed to be filled. Neither the name of the practice nor the logo were established at the beginning. Initially, a brainstorming session took place, exploring various name options ranging from classic to regional, Latin, Brandenburg dialect, and even cheeky and playful. The final choice was “ZahnWohl,” which sounds good and conveys the purpose of a dental practice succinctly. The large W in the center was then quickly transformed into a tooth in the new logo. From this, we ultimately developed the corporate design.
By the way: While we have always assumed that only hair salons are predestined for funny, clever, or playful word creations (HairExactly, HairCool, ChicRoom, Four HairSeasons…), dentistry also offers hilarious, intelligent, or playful naming potentials. We were truly amazed at how many cool options emerged.
The operation of a dental practice naturally involves various documents and materials, namely print materials. Business cards, letterheads, and medical history forms were designed accordingly in the fresh corporate design. In addition, we optimized the local online visibility with a Google business profile for the new dentist Silke Wallasch in Neuenhagen.
The website presents itself almost like a waiting room, where one initially feels warmly welcomed and then feels at home. This is ensured by the friendly combination of white and blue, and of course, the smile of the dentist, with which she greets the visitors of the site. As one scrolls, in addition to the individually designed icons, small pattern elements create a sense of dynamism. Through a menu, all important information about the dental practice can be accessed quickly and easily.
We are pleased to have already developed the fourth website for a dental practice with Zahnwohl-Neuenhagen.de. Are you also the owner of a dental practice and want to modernize your positioning? Feel free to contact us. We are now very familiar with your industry.
UPDATE July 2023: High local and organic visibility for the dental practice
We are pleased that our design and development of the website, as well as our optimizations for local visibility, are very successful. As of July 2023, ZahnWohl Neuenhagen is ranked 2nd in the local search results and 2nd in the organic search results for the search term “Dentist Neuenhagen.” This is a great success, as our client is competing with eight other dental practices in Neuenhagen for top positions on Google.
