Content Marketing: Creating Gastro Designs and Printing Them
Our job is just fun – honestly! In our agency, we deal with the most varied types of design, graphic development, and refined print products, and today I want to tell you about one of these stories. For the large online printing company viaprinto.de, a new product series was recently on the agenda: designing print products for the hospitality industry. At the start of this year, it was our task to create meaningful video tutorials that amusingly transform deep gray question marks into illuminating exclamation points. Because when developing final artwork for print, designers often have the same questions:
- Where can I get templates for optimal printing?
- What materials is it suitable to work with?
- What pitfalls must be considered during data preparation?
- How do I create consistent designs and reproducible print templates in Adobe InDesign?
- Can you take a look at your work before it goes into mass production?
- And how in God’s name does the merchandise actually look when it arrives at the customer?
Stefan Riedl, Head of Design, has answered them for you! Three tutorials on gastro designs that cover a complete workflow from A to Z and are based on media that are absolutely essential in the gastronomic field: menu, table tent, and door hanger! And the best part: all three products are also available with an impressive unboxing. More details about the collaboration and images for this tutorial series can also be found in our success story for further reading.
Part 1: How to Create a Menu for Your Customers
The first video covers a complete workflow in Adobe InDesign for planning, designing, and creating a menu in DIN long format. Particularly interesting is the material’s texture and its washable and tear-resistant properties!
The corresponding video tutorial:
Part 2: The right door hanger is missing, here it comes.
In the second tutorial, we embark on the next round of our freshly created gastronomy safari. We will create the appropriate door hanger in the same design to produce a uniform look and feel.
The corresponding video tutorial:
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Part 3: The table is empty? Then communicate on its surface.
In this video training, we are starting the final round of our printed materials for the gastronomy sector. We will create the layout and final artwork of a three-sided table tent in Adobe InDesign. In addition to the overall design, practical features for better visualization of the printed product will also be introduced, and the table tent will also be ordered from the professional print shop viaprinto.de.
The corresponding video tutorial:
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Content Marketing & Corporate Publishing: the benefits for customers
Successful corporate communication does not work with bland “marketing speak,” but instead focuses on creating actual and substantive added value for the target audience through corporate publishing. Based on our experience, consumers particularly appreciate and reward this.
Over the years, selected clients have accumulated for synergistic collaborations. These include software manufacturers Adobe Systems, Corel Corporation, and MAXON Computer GmbH, the stock provider for photographs and graphics fotolia.com, the cloud-based website builder WIX.com, and the online printing companies viaprinto.de and saxoprint.de from CEWE, diedruckerei.de, Flyerpilot, PosterXXL.de, PrintCarrier.com, wir-machen-druck.de, prentu.de, saal-digital.de, as well as the shop provider prestashop.com and the scanner software manufacturer LaserSoft Imaging AG.
Set up a network for communicating your content – we provide you with the corresponding nodes. For your corporate publishing, we prepare high-quality content that you can transport through your channels and we through ours. Image films, social media posts, magazine articles, advertorials… the space is there – make use of it.
Services in Content Marketing & Corporate Publishing
- Editorially processed news articles
- Multisided advertorials in our online magazine Commag
- In-depth and value-added video tutorials and explanatory videos.
- Carefully curated and illustrated (guest) articles and tutorials on design topics.
- Extensive newsletter campaigns
- Joint social media activities
Do you like our work and how it is presented? Do you have a product that you would like to showcase, illustrate in detail, or even see in a video unboxing? Do you need professional content for design or multimedia-specific topics, want to sustainably expand your reach, and build on synergies? Use our contact form and tell us about your idea. Look forward to our concept for targeted corporate publishing. Let’s combine our strengths to achieve even more together.
