A modern and lovingly designed one-pager for the gaming paradise at Müritz.
A strong online presence for local businesses is essential today to reach customers who want to gather information online via Google before visiting. Even at this early stage of the customer journey, it is possible to provide an extremely positive user experience that encourages visiting the store in person. We are excited to introduce our latest project: a modern, high-performance, and detail-oriented one-page website for two unique toy stores at Müritz – the Müritzkaufhaus in Röbel and the Schaukelpferd in Waren.
An online experience for the entire family
The new one-pager we developed for these two charming shops reflects the diversity and attention to detail that local customers can experience. Right in the first viewport, the online visitor is greeted by a cute little boy sitting between the two shops, which we have individually illustrated based on the actual architecture. From classic wooden toys to detailed model kits to cuddly plush toys, the wide range of products is clearly and attractively presented on the website in lovingly designed icons.
We have placed special emphasis on the illustrations to make the warm and inviting atmosphere that characterizes toy stores digitally accessible. Every page of the OnePager is lovingly designed and adorned with child-friendly illustrations that delight not only children but also adults.
High performance and good on-page quality – optimized for the best SEO results.
In addition to an appealing design, technical optimization is a central element of our work. The OnePager is not only user-friendly and intuitive but also highly performant. Short loading times and smooth navigation ensure a pleasant user experience, whether on desktop, tablet, or smartphone.
The OnePager is very graphic- and image-heavy, and all information is presented on a single page (hence the name OnePager)… depending on the resolution, quite a few pixels add up. On my 4k monitor, a full-page screenshot of the site has over 19,000 pixels in height. Despite this amount of information and the many graphics, the website has an outstanding PageSpeed score of 97 in the mobile version, because, among other things, the most modern image format AVIF (with WebP as a fallback) is used for pixel-based images and exclusively SVGs are used for the icons.
To ensure that the Müritzkaufhaus and the rocking horse are also easily found online, we have extensively optimized the site for search engines. Through a targeted use of keywords and the implementation of schema markup, we enhance visibility in search results and ensure that potential customers can find the site quickly and easily.
The SEO check by Seobility shows a decent 84%, although this value is mainly dragged down by external factors (little presence on social media and almost no backlinks).
Integration of 360-degree virtual tours
A special highlight of the one-pager is the 360-degree tours that we have integrated for both stores. These virtual tours allow visitors to experience the atmosphere of the shops in advance and get an impression of the extensive product range. Whether one is interested in the diverse selection at Müritzkaufhaus or the lovingly curated assortment at Schaukelpferd – the 360-degree tours encourage exploration and spark curiosity for a real visit on-site.
Customer orientation and service in focus
The OnePager is also designed to promote customer satisfaction and facilitate interaction. A progress bar and navigation help guide users through the content. With clear contact options, detailed location information, and simple opening hours, it is easy for customers to plan their next shopping trip. Additionally, we have integrated a newsletter sign-up so that customers are always informed about news and special promotions.
What is no one missing on this site? The cookie banner! We deliberately chose not to set cookies so that no cookie banner annoys visitors upon arrival. Instead of Google Maps integrations, maps have been lovingly designed in the look and feel of the corporate design, ensuring that there are no additional loading times or cookie requirements.
We are proud to equip the Müritzkaufhaus and the Schaukelpferd with a modern, high-performance, and inviting one-pager. Our work combines design and technology at the highest level to make the charm of these special shops experienceable online as well. Feel free to take a look for yourself here: Mueritzkaufhaus.de
We look forward to continuing to support local businesses in their digital transformation and helping them tell their unique story online.
Created with ♥ by 4eck-media.de
