Relaunch with impact: Modern website for “Dentists on the Terraces” in Göttingen.
Accessible, lightning-fast, findable, and ready for the next application. Together with the practice “Dentists on the Terraces” from Göttingen, we at 4eck Media have implemented a comprehensive website relaunch with WordPress that is technically convincing and also touches people emotionally.
For over 30 years, the practice led by Dr. Kristina Kremer in Göttingen has been a well-established name in family dentistry – with specializations in pediatric dentistry, implantology, endodontics, and modern snoring therapy. In 2013, we launched the previous website. Now, after twelve years and in light of the succession planning and the expansion of the range of services, the website should also begin a new chapter: modernly positioned, accessible, ultra-fast, and with a clear focus on strengthening the employer brand.
The goals of the relaunch for the new dentist website.
A new website should not only be beautiful. Those who choose 4eck Media as their agency are equally choosing technical excellence. Therefore, the focus of the relaunch was:
- Modern web design with optimized user experience
- Strengthening the career page and application processes
- Accessibility according to WCAG 2.2
- Performance optimization (Core Web Vitals)
- a maximum level of safety
- Expand local visibility in Göttingen (SEO)
Our services for the new dentist website:
- Design and Development based on WordPress
- Own icon world in practice style
- Integration of structured data (Schema.org: Dentist)
- Establishment of an accessible navigation concept
- Optimization of all pages for Google PageSpeed & Accessibility
- Career area with a streamlined 2-minute application process
- Technical implementation including hosting consulting & security hardening
The results at a glance
We as an agency love a minimalist look and specialize in user-centered User Experience. But we are driven by top scores in testing tools, which is what matters today to become visible on Google and in AI:
- Pagespeed Mobile: 99 out of 100
- Core Web Vitals: Passed
- Accessibility Score 100% (WCAG 2.2 compliant)
- Security Headers A+
- OnPage Score (SEO) 91% at Seobility
- Schema Markup implemented for Dentist
Would it be exaggerated to assume that we have developed the fastest dental website with WordPress in Germany? Mobile PageSpeed 99 and passed Core Web Vitals… this makes both users and Google happy (PageSpeed is a ranking factor) as well!
Security headers support security: good for website visitors and rewarded by Google.
A high OnPage quality ensures that technical, structural, and content criteria are met. A relaunch without a tool like Seobility can quickly become a failure, as good values not only serve for search engine optimization but also for quality assurance.
Accessibility is not only legally a requirement for customers like our dental practice today, but it also has some good reasons from an SEO perspective. Our client is compliant with WCAG 2.2:
Exactly these values make the difference between us and other agencies!
Data protection without compromises – entirely without cookie banners.
Also user-friendly: The new website of “Dentists on the Terraces” completely does without tracking cookies or analysis tools like Google Analytics. By deliberately forgoing personal tracking, a cookie banner can be omitted, which is an additional advantage in terms of data protection, user-friendliness, and loading speed.
This way, the website remains not only fast and clear but also meets the requirements of the GDPR in a simple, transparent manner.
Special focus: The career page for recruiting and employer attractiveness
The competition for skilled workers in the dental field is intense. That is why we have designed a careers page that convinces applicants on both an emotional and structural level:
- Clear communication of the benefits (e.g., training, technology, atmosphere)
- Job offers including micro-conversions (“Apply without a resume”)
- Simple application in under 2 minutes
- Future security through structured schema markup for JobPosting
- Diverse representation of the team as an authentic employer brand.
To the website „Zahnärzte auf den Terrassen“ – Zahnarzt in Göttingen
Conclusion on Web Design for Dentists
Accessibility, design, performance, and visibility: With this project, we demonstrate once again that modern web design in the medical field can be more than “just beautiful.” It combines trust and function, technical excellence and conversion – for both patients and applicants alike.
Do you want to modernize your practice website – accessibility-compliant, SEO-strong, and future-proof?
We are happy to help you. Get in touch now!
