Speaker at the SEO Day on November 3, 2023, in Cologne & Video training on search engine optimization

Through years of optimizations in our own projects and for our clients to increase online visibility, our agency has now established extensive knowledge in user experience and search engine optimization. As a result, several video trainings on digital marketing have been developed, including:

• Positioning of companies & brand building
• Target Group Identification & Buying Persona in Marketing
• User Experience (UX) & Customer Journey – the Practical Tutorial
• Local SEO – high visibility thanks to Google My Business & Google Maps

Recently, I designed a new tutorial on the topic of search engine optimization. Effective SEO measures ensure that a website ranks higher in search results. This increases the likelihood that users will visit the website, as most people tend to only look at the first results pages. By optimizing the content, keywords, meta tags, and technical aspects of a website, SEO improves the user experience and the overall quality of the site.

SEO also contributes to generating targeted traffic, as it aims to reach individuals who are already interested in the products or services offered. This leads to higher conversion rates and ultimately a better return on investment (ROI).

Without adequate SEO efforts, even high-quality websites can disappear into the depths of search results, leading to reduced visibility, less traffic, and missed business opportunities. Overall, SEO is an essential tool to compete for online attention and ensure the long-term success of businesses and websites.

SEO Training: Four-hour online course for search engine optimization

In the four-hour SEO training, I will illuminate the topic from our practical perspective and demonstrate the optimization workflow using a real customer example 1:1 on the screen. This is how we work, and this is how we have achieved exceptional SEO successes in the past. For our clients and for ourselves.

This is the training for search engine optimization: SEO Training: Maximize your online visibility with search engine optimization.

Seobility is used as an SEO tool, which we have been working with for seven years. The training was then coordinated with the CEO of Seobility, who was enthusiastic and invited me directly to the stage of the SEO Day in Cologne. A few phone calls and discussions later, the date was set.

For me, it means captivating the audience in Cologne on November 3, 2023, and convincing them of our SEO approach. My presentation title for this year’s SEO DAY Cologne 2023 is:

Case Study: Quintuple Increase in Online Visibility & Clicks in 12 Months

This case study highlights how the portal TutKit.com was able to increase its visibility by a factor of 5 after a relaunch including an SEO sprint. What were the success factors, and what are the best tips and hacks from the creators? It also examines why many projects are only successful (still) due to the weaknesses of their competitors and where even these established players still have SEO potential to expand their lead.

For those interested in Germany’s most important SEO conference, free tickets can still be booked here: SEO Day 2023.

In fact, our team really enjoys working on SEO, and we feel like we’re delving deeper into the topic and expanding our knowledge every week. We don’t reduce SEO to backlinks, meta tags, keywords, and optimizing website content for search terms. Instead, we take a much more holistic approach to SEO and also focus intensively on topics related to user experience, page speed, and safe browsing. That’s why I’ll be addressing a number of SEO topics here in the agency blog over the coming weeks and months. Look forward to the upcoming SEO posts, which will always be a mix of user experience, technical SEO, and practical examples.