Case Study: How We Increased Our Traffic by 5000% with Content Marketing
Content Marketing is a strategy to attract and retain customers through useful and interesting content. The goal is not direct sales, but building trust, increasing traffic, generating more leads, and ultimately more revenue. We create articles, videos, posts, and other materials that help people – and thus promote our business.
The Challenge: From 800 to 40,000 Daily Visitors
On our portal TutKit.com, we sell graphic templates, learning courses in design, IT, and marketing. Additionally, we generate advertising revenue from users without a subscription. It was crucial for us to quickly increase the visitor numbers of our portal.
Our portal boasts impressive multilingualism – already 28 languages are available, and at least 40 will follow. Therefore, our Content Marketing Strategy had to include content relevant across all cultures.
The Solution: Universal Themes with a Strategic Approach
We chose the topic “Children and Family” because, regardless of cultural, linguistic, and religious specifics, all parents love their children and want to foster their rapid development.
Our multidimensional content strategy:
In parallel, we worked on various thematic areas: Our designers created graphic templates for sale on different topics, we supplemented the portal with new tutorials for self-learning and continuing education. Additionally, we added a section for crafts and children’s creativity – with over 400 guides on origami, crafts with glue and available materials, DIY ideas for children, instructions for beautifully folding napkins, and money for gifts.
Another focus was free coloring pages on more than 150 different topics.
Systematic Implementation Through Content Management
The scope of work was impressive, but with professional Content Management we distributed the work efficiently: We created a detailed publication schedule, set up automations for uploading content to various platforms to gain additional traffic and new users.
Additionally, we developed standardized rules for the content creation of each category. This way, we invested minimal time while ensuring that everything was optimally filled from an SEO perspective to achieve maximum results.
The Result: Measurable Success Through Strategic Content Marketing
From 800 to 40,000 daily visitors – an increase of 5000% within a year. These numbers speak for themselves and show what is possible with the right Content Marketing Strategy.
We have achieved this for ourselves – and we can do it for you now. As a Content Marketing Agency, we know from experience how well-thought-out strategies work. Let’s write your content success story together.
