Digital Marketing & Online Marketing Agency

Phase 1: Strategic Analysis and Planning

Every online marketing project begins with in-depth research. We study your company from the inside: products, profitability, costs, real customers. We analyze competitors: their strategies, platforms, keywords, weaknesses that become your advantages.

Particular attention is given to the target audience. We identify not only demographics but also psychographics: fears, desires, objections of customers. When are they active online? What content do they consume? What devices do they use? These insights will form the basis for messages that resonate emotionally and motivate action.

Phase 2: Technical Optimization and UI/UX Development

The best marketing strategy fails with a poorly functioning website. We optimize loading times to milliseconds, create intuitive navigation, and perfect mobile versions. We A/B test conversion elements: buttons, forms, calls-to-action, colors, and element positions.

Every page is optimized for specific goals: The homepage should impress and hold attention, service pages should convince with your expertise, product pages should motivate purchases, and contact pages should simplify the communication process as much as possible. All elements work towards converting visitors into customers.

Phase 3: SEO Strategy and Content Architecture

For us, SEO means creating a content ecosystem that operates 24/7. We analyze user intents behind every search query. Someone searching for “buy sneakers” is in a different decision phase than someone searching for “choose sneakers.” For every intent, we create corresponding content.

We build content architectures, where each article plays a role in the sales funnel. Informative articles attract audiences at the top of the funnel, commercial pages convert ready-to-buy customers, expert content builds trust and positions you as an industry authority. Everything works synchronously towards the common goal.

Phase 4: Contextual Advertising and Traffic Generation

While SEO is gaining momentum, we start paid channels. We create advertising campaigns like precise surgical instruments. Each ad group targets specific audience segments with personalized messages. We utilize all targeting options: geolocation, interests, behaviors, similar audiences.

We create dozens of ad variations and test them, keeping only the most effective ones. Special attention is given to remarketing – we set up ad placement for website visitors. These campaigns have high conversion rates as they work with “warm” audiences. We adapt creatives to the specifics of each platform.

Fischkaufhaus.de – E-Commerce Success Story

Fischkaufhaus.de is our long-term partner and an excellent example of holistic Digital Marketing. We developed UI/UX design for them, filled their website with high-quality content, performed SEO optimization for their most important keywords, and created a comprehensive content campaign. Additionally, we developed specific landing pages for local SEO.

The results speak for themselves: Traffic has tripled over the past year, and they have gathered almost 2000 positive reviews on Google Maps. We particularly enjoy working with this client – we love our craft and do everything we can to make them even more visible, while they excel at their task: selling the freshest fish and fish dishes.

K&K Vacation Rentals – Local Dominance through Satellite Strategy

K&K Vacation Rentals with their main website kuk-ferienwohnungen.de presents different challenges than a mail-order business. They rent holiday apartments in picturesque locations such as Waren, Malchow, Krakow am See, and Wustrow on the Baltic Sea.

For their success, we developed an innovative satellite website strategy: A standalone, specialized website was created for each city, interlinked, and mutually supportive. The result: For searches like “Waren vacation rental,” two of their websites rank in the top 5, plus Google Ads. That is exactly our goal – to give the customer the illusion of choice while we actually control all available options. All websites are manageable through a common admin interface, which significantly simplifies the work.

Wald-zu-Tisch.de – Niche Specialization in Wild Game Trade

For wald-zu-tisch.de, we mastered a particularly interesting challenge. The company operates in two areas: They hunt themselves and sell fresh game meat directly, additionally, they buy meat from other hunters. This duality required a thoughtful Online Marketing strategy.

We developed two specialized websites with top-notch local SEO. The result is convincing: They consistently rank in the top 3 of Google search results for relevant commercial searches for game meat. This niche specialization shows how important it is to tap into very specific markets with the right digital strategy.