Your website is online, but potential customers can’t find you? The problem often lies in the lack of on-page optimization. Without a professional website analysis for SEO, even the best content remains invisible to search engines. This means lost opportunities, less traffic, and ultimately lower revenue. We conduct a comprehensive on-page SEO analysis of your website and optimize all relevant factors – from meta tags to internal linking to content structure. As an experienced SEO agency for on-page optimization, we ensure that your pages rank better on Google and you receive more organic traffic. After just a few weeks, you will see measurable improvements in search results.
What is On-Page Optimization?
To be found, we must understand how search is done. On-page optimization means thinking about your website from your customers’ perspective. For successful online marketing, we do not need to teach our customers how to search for our products – we need to step into their shoes and understand how they are already searching. We analyze the search habits of your target audience and adapt your website accordingly. If a customer searches for “emergency dentist Berlin,” your practice should be found exactly under those terms. Additionally, the website receives a daily updated overview that provides a summary of all SEO measures.
Tailored for companies, online shops, service providers & freelancers
Every company has specific requirements. Therefore, we develop your On-Page SEO strategy specifically according to your needs and adapt it to your corporate design. Further functions could include automatic keyword monitoring or competitor monitoring. We also gladly prepare your on-page optimization in multiple languages, in the languages you need. If you manage multiple websites, we can create a separate SEO strategy for you, through which you can centrally manage all your projects.
We make your pages search engine friendly
- For small, medium, and large websites & online stores
- Technical SEO analysis of the current website
- Optimization of all meta tags and headings
- Improvement of loading times and Core Web Vitals
- Keyword optimization for relevant search terms
- Establishment of a logical internal linking structure
- Structured data for better SERP representation
- Mobile optimization and responsive design
- Content optimization for users and search engines
- Transparent documentation of all measures
On-Page SEO is not magic – Typical On-Page SEO measures
On-page optimization does not require magic, but systematic work following clear rules. We analyze your website step by step and implement proven measures. First, we conduct a comprehensive keyword analysis to find out how your customers really search. Similar search terms are grouped, and a semantic core is created. Then, we strategically distribute the keywords across all categories and page levels of your website.
Technical Optimization & Content Creation
The next step is content creation: interesting and relevant content with the correct use of keywords in texts and meta tags. Then comes internal linking – every important page must be optimally accessible. We check for technical issues with layout and page speed, optimize images and media content for better performance. This also includes optimizing alt tags, file sizes, and loading times. Finally, we check mobile usability and Core Web Vitals.
Structured Data & Schema Markup
Structured data helps Google better understand your content. We implement schema markup for rich snippets, create XML sitemaps, and optimize the URL structure. Meta descriptions are formulated to encourage clicks. Breadcrumb navigation and header hierarchy provide better orientation. Canonical tags prevent duplicate content – a common problem that harms rankings.
Monitoring & Continuous Improvement
SEO is like brushing your teeth – once is not enough. We regularly monitor rankings, analyze the competition, and adjust the strategy. These are many simple steps – just very, very many of them. Some find this boring or overwhelming. We love this work! Every little improvement brings you closer to the top of the search results. And that’s exactly why we enjoy doing this for you – so you can focus on your business while we ensure you get found.
- Über 1.000 zufriedene Kunden
- 20+ Jahre Erfahrung
5 von 5 Sternen
Basierend auf Google-Bewertungen
Examples from Practice: OnPage SEO for Small and Large Websites
As examples of our work, we can show you hafenresidenz-waren.de, fischkaufhaus.de, and kuk-ferienwohnungen.de. For these projects, we first analyzed the market, conducted comprehensive keyword research, and systematically revised all pages. The existing texts were SEO-optimized and enriched with strategically placed keywords.
Additionally, we created a total of more than 200 new articles for these websites to cover a broader range of keywords and attract significantly more qualified visitors. As you can see in the graphs above, all three projects show a continuous and stable growth trend.
For fischkaufhaus.de and hafenresidenz-waren.de, we also overhauled the complete website design and adapted it to modern standards. As we mentioned earlier: SEO is not magic, but systematic and often monotonous work. But it is precisely through this consistent implementation that we achieve measurable results for our clients.
OnPage SEO: when perseverance leads to real success
The results speak for themselves: 50 to 400 percent growth within a year, depending on the industry, competitive situation, quality of competitor websites, budget, and many other factors. But a result is a result – and our clients see continuous improvements in their visibility and organic traffic.
Your Agency for OnPage SEO
Whether it’s a small blog, a complex online shop, or a corporate website – we systematically optimize your pages for search engines and users. We combine technical analysis with a sense of content, implement proven measures, and document every step in a traceable manner. From keyword research to content creation: you will receive a solution that appeals to both Google and your visitors. Our experience, modern tools, and a clear process ensure reliable results, regardless of project size or industry. Email us right away and let us check your website for OnPage SEO now – we will advise you personally.
Advantages of Working with 4eck Media:
- Systematic Approach – Every step is strategically planned and executed
- Complete Transparency – You always know what we are working on
- Regular Reports – Monthly updates on all progress
- Constant Availability – Our team is available for questions
- In-depth Consulting – We explain what we do, why we do it, and for what purpose
- Fair Prices – Clear costs without hidden fees
- Long-term Partnership – We remain available even after the project
- Measurable Results – Concrete numbers and verifiable improvements
- White-Hat SEO Methods – Only Google-compliant optimization
- German Quality Standards – Local service without outsourcing
Disadvantages of working with other agencies:
- No systematic approach – chaotic working style
- Intransparent processes – you don’t know what’s being done
- Rare or no reports on progress
- Poor accessibility – no one answers your calls
- No explanations – you don’t understand why something is done
- Hidden costs and constant additional demands
- After the project ends, they are no longer reachable
- Vague promises without measurable evidence
- Money taken – then no contact for months
- “It didn’t work – we need more budget”
Frequently Asked Questions (FAQ)
On-page SEO includes all optimization measures directly on your website – from meta tags and content structure to technical aspects such as loading times. It is important because Google uses these factors to determine how well your website ranks in search results.
Initial improvements are often visible after 2-4 weeks. Significant ranking improvements typically occur after 8-12 weeks. The exact duration depends on the competition in your industry and the current state of your website.
First, we conduct a free quick SEO analysis to identify the major errors on your website. This gives you an initial impression of the optimization needs.
For a solid foundation, we then recommend a comprehensive SEO analysis with detailed market and competitor analysis, specific improvement suggestions, and a strategic annual planning. This professional report includes 50-90 pages with graphs, illustrations, examples, and detailed descriptions of all optimization measures. This analysis starts from 1,400 euros.
The subsequent optimization costs depend on the agreed scope of work. On-page SEO includes technical optimization by programmers, revision of pages and texts, creation of new articles, development of media content such as images and videos, as well as many other measures. The more working hours we agree on, the more extensive the optimization will be.
We offer various payment models: You can pay for the entire optimization upfront and receive the fastest possible implementation. Alternatively, we can arrange monthly payments and spread the strategy implementation over a longer period. This method allows for better budget planning for your website marketing and ensures continuous yet steady growth of your online visibility.
Google uses over 200 different ranking factors, but the most important on-page elements can be categorized into several categories:
Technical Factors: Load speed of your website, Core Web Vitals (Largest Contentful Paint, First Input Delay, Cumulative Layout Shift), mobile optimization, SSL encryption, clean URL structure, and crawlable website architecture. Technical issues can make even the best content invisible.
Content Quality: Relevant, unique, and comprehensive content that meets user search intent. Google prefers pages that fully answer questions and provide added value. Keyword optimization should occur naturally, without disrupting the flow of reading.
On-Page Structure: Optimized title tags and meta descriptions, logical heading hierarchy (H1, H2, H3), internal linking between relevant pages, structured data for rich snippets, and user-friendly navigation.
User Experience Signals: Dwell time, bounce rate, click-through rate from search results, and user signals. Google recognizes whether visitors find what they are looking for on your website.
Local Factors: For local businesses, NAP data (Name, Address, Phone), Google My Business optimization, and local keywords are crucial.
We systematically analyze all these factors and optimize them according to your industry and target audience for maximum ranking improvements.
Basic on-page measures such as writing meta descriptions or keyword integration can theoretically be implemented by yourself. However, professional on-page SEO requires comprehensive expertise in many areas: technical website optimization, HTML/CSS knowledge, understanding of Google algorithms, keyword research tools, content strategy, and competitive analysis.
Risks of DIY: Incorrect keyword optimization can lead to penalties, technical errors can worsen your ranking, and without professional tools, you may miss important optimization potentials. A single mistake can undo months of work.
Time investment: Professional on-page SEO requires 15-20 hours per week – time that you may not have for your core business. Additionally, you need to constantly stay updated on Google updates and adjust your strategy accordingly.
An experienced agency brings specialized tools (€100-1000 monthly), years of experience, proven processes, and a complete team with various expertise. We avoid costly beginner mistakes and achieve results in months that would take you years to accomplish on your own.
OnPage SEO includes all optimization measures directly on your website: content optimization, technical improvements, meta tags, internal linking, website structure, loading times, and user experience. You have complete control over these factors.
OffPage SEO refers to external signals: backlinks from other websites, social media signals, online mentions, local citations, and domain authority. These factors are beyond your direct control.
Why OnPage first? Without a solid OnPage foundation, OffPage measures will be ineffective. Google needs to understand what your website is about before external signals become relevant. OnPage SEO is the foundation – OffPage SEO is the amplifier.
Ratio: About 60-70% of your SEO success depends on OnPage factors. For local businesses and competitive keywords, backlinks can make a decisive difference, but only if the OnPage foundation is solid.
We focus on OnPage SEO because this is where the greatest and most sustainable improvements can be achieved.
Professional SEO Software: We use Sistrix for German markets, Ahrefs for international keyword research and backlink analysis, SEMrush for competitor analysis, and Screaming Frog for technical website audits. These tools cost individually between €300-500 per month.
Google Tools: Search Console for performance data and indexing status, PageSpeed Insights for load time analysis, Google Analytics for user behavior, and Mobile-Friendly Test for smartphone optimization.
Technical Analysis Tools: GTmetrix and WebPageTest for detailed performance analyses, DeepCrawl for large websites, OnCrawl for JavaScript-intensive pages, and various schema markup validators.
Content Optimization: Surfer SEO for content scoring, MarketMuse for topic research, and Clearscope for semantic keyword optimization.
Local SEO: BrightLocal for local rankings, Google My Business Insights, and various citation tools.
Core Web Vitals are three specific metrics used by Google to assess user-friendliness and have been an official ranking factor since 2021.
Largest Contentful Paint (LCP): Measures how long it takes for the largest visible content block to load. Ideal value: under 2.5 seconds. Influences perceived loading speed.
First Input Delay (FID): Evaluates responsiveness – how quickly the page responds to first user interactions. Ideal value: under 100 milliseconds. Will be replaced by “Interaction to Next Paint” (INP) in 2024.
Cumulative Layout Shift (CLS): Measures visual stability – how much page elements shift during loading. Ideal value: under 0.1. Prevents frustrating layout shifts.
Why is it important? Google uses these metrics as a ranking signal. Poor Core Web Vitals can lead to ranking losses, while optimized values can improve your positions. Even more importantly, they directly affect user experience, conversion rates, and bounce rates.
Optimization includes: Server performance, image compression, JavaScript optimization, CSS minification, content delivery networks, and lazy loading.
We analyze your current Core Web Vitals and specifically optimize all factors for better rankings and user experience.
Main Keywords: 1-2 primary keywords per page are optimal. More dilutes the focus and confuses Google about the page topic. Each page should have a clear thematic direction.
Secondary Keywords: 3-5 related terms and long-tail variations complement the main theme. These arise naturally through comprehensive, relevant content.
LSI Keywords: Latent Semantic Indexing Keywords (semantically related terms) help Google understand the context. Example: With “dentist,” terms like “prophylaxis,” “implants,” and “root canal treatment” are relevant.
Keyword Density: 0.5-2% of the total text is sufficient. More important is the natural integration into the title tag, H1 heading, the first 100 words, and strategically throughout the content.
Distribution: Different pages should cover different keyword clusters without cannibalizing each other. We create keyword maps that assign specific terms to each page.
Content Depth: Long, comprehensive articles (1,500+ words) can naturally cover more keywords than short product pages.
Monitoring: We monitor which keywords each page actually ranks for and optimize accordingly.
The art lies in natural integration—Google recognizes over-optimized content and prefers authentic, user-friendly content.
Absolute – local businesses particularly benefit from OnPage SEO, as the competition is usually lower and the target audience is more specific.
Local keyword optimization: “Dentist Munich”, “Hairdresser Hamburg Altona”, “Lawyer Berlin Mitte” – we optimize for city, district, and area-related search terms with high purchase intent.
NAP consistency: Name, address, and phone number must be identical everywhere – on the website, in directories, and on social media. Inconsistencies confuse Google and harm local rankings.
Structured data: LocalBusiness Schema Markup helps Google understand your business information and display it in local search results. Rich Snippets with ratings, opening hours, and contact information increase click-through rates.
Google My Business integration: Optimizing GMB data, regular posts, review management, and Q&A support improve local visibility.
Local content: Neighborhood-specific landing pages, local events, regional references, and location-based blog posts strengthen local relevance.
Mobile optimization: 80% of local searches are conducted on mobile. Fast loading times and easy contact options are crucial.
Result: Significantly more calls, appointment bookings, and foot traffic from your region.
Existing content is revised, not replaced. We first analyze which content is already performing well and what has optimization potential.
Content Audit: We evaluate each text based on relevance, quality, keyword optimization, and performance. Good content is refined, while weak content is fundamentally revised or replaced with better content.
Structural Improvements: The heading hierarchy is optimized (H1, H2, H3), paragraphs are made more reader-friendly, and important information is prominently placed.
Keyword Integration: Relevant keywords are naturally integrated into existing text without disrupting the flow. Your brand language and tone remain fully intact.
Content Expansion: We add missing information, include FAQ sections, create more detailed product descriptions, and develop new pages for important keywords.
Meta Optimization: Title tags and meta descriptions are optimized for better click-through rates from search results.
New Articles: Additional content in the form of blog posts, guides, or product pages expands your keyword portfolio without affecting existing pages.
Quality Assurance: All texts are approved by you before publication. You retain full control over your brand communication.
Serious SEO agencies cannot provide ranking guarantees – those who do are operating unethically or using risky methods.
Why guarantees are not possible: Google changes its algorithms daily, competitors are optimizing as well, new competitors are entering the market, and external factors (backlinks, reviews, brand awareness) influence rankings. Over 200 ranking factors make precise predictions impossible.
What we can guarantee:
- Transparent, understandable working methods
- Regular, detailed reports on all measures
- Use of only proven white-hat methods
- Measurable improvements in technical SEO factors
- Increase in content quality and user-friendliness
- Personal support and quick communication
Realistic expectations: In 90% of our projects, we see significant improvements in visibility, organic traffic, and technical metrics. Ranking improvements are the logical result of good on-page work.
Risk minimization: Through our free analysis and comprehensive consultation, you can assess our competence in advance. We work exclusively with sustainable methods that ensure stable rankings in the long term.
Systematic approach instead of randomness: We follow proven processes and document every step. Other agencies often work chaotically without a clear structure.
Complete transparency: You receive detailed monthly reports, access to our tools, and explanations for all actions. Many agencies operate as a “black box” – you don’t know what is being done.
Personal support: Our team is directly reachable, answers questions promptly, and explains complex connections understandably. Large agencies often shuffle you between call center representatives.
Fair pricing: Transparent cost structure without hidden fees or overpriced bait offers. Many competitors lure with low prices and later charge additional costs.
Sustainable methods: We only use Google-compliant white-hat techniques for long-term success. Other agencies risk penalties with questionable methods.
Local presence: German agency with German support – no communication problems or outsourcing abroad.
Long-term partnership: Even after the project ends, we remain available for questions and updates. Many agencies disappear after payment is received.
Measurable results: Concrete KPIs and regular monitoring instead of vague promises.
In short: We treat your project like our own and ensure sustainable success instead of quick profits.