SEO Audit Agency | Website Analysis & Optimization Plan

An SEO audit is a comprehensive analysis of your website – technically, in terms of content, and strategically. We evaluate how well your site performs on Google, where weaknesses exist, and which opportunities remain untapped. The audit shows you why your rankings are stagnating, how to surpass the competition, and what specific actions to take to achieve more visibility and traffic. It forms the basis for a meaningful SEO strategy. Without this overview, you often work blindly. The audit is not a one-time measure but the start of planned, measurable growth – and often the moment when SEO finally delivers tangible results.

On-page SEO concerns everything that happens directly on your website: loading times, content, internal linking, structure, meta data, semantics, and technical cleanliness. On the other hand, off-page SEO includes measures outside the website – particularly building backlinks, brand mentions, social signals, and reviews. While on-page ensures that your website is “readable” and structured for Google, off-page shows Google how relevant and trustworthy your site is in the web overall. Both are interconnected: without strong technical aspects, off-page won’t help you – without external trust, you won’t rank well. In a good SEO strategy, both areas work together strategically.

A professional SEO audit typically takes 5–10 business days, depending on the size and complexity of the website. For small sites with few subpages, the effort is manageable, while for large online shops or platforms in multiple languages, the analysis can become significantly more extensive. We examine over 100 technical, structural, and content-related criteria, analyze competitors, conduct keyword research, and create a structured action plan based on that. It is important to note that the audit is not an automated evaluation from tools – it is based on genuine expert work and is tailored individually to your project. Doing it faster comes at the cost of quality.

The costs depend on the scope of your website, the level of competition, and the desired depth of the analysis. For an average website with about 50 subpages, the price starts at 1,400 € net. For complex shops, platforms, or international sites, the effort may be higher. However, you will receive not just numbers, but a comprehensive document with clear recommendations, presented in an understandable manner, prioritized, and explained strategically. Before the audit, we always offer a free preliminary check – this way, you get a quick initial assessment and a tailored offer.

We rely on a combination of proven professional tools and individual analysis. The tools we use include Screaming Frog, Seobility, Ahrefs, Sistrix, Google Search Console, PageSpeed Insights, as well as our own evaluation models for structure, UX, and content. The tools provide us with data, but the evaluation, classification, and strategy development are carried out by our team. A pure tool report does not bring you much. What matters is how the data is interpreted and what specific measures can be derived from it. Our strength lies not in the use of tools, but in the proper connection of technology, content, and strategic SEO knowledge.

Yes. The audit is an independent product, and you are not obligated to continue working with us afterward. Many clients first have themselves analyzed, then implement internally, or only bring in assistance for specific areas. You will receive a complete action plan that you can use freely – regardless of whether you work on it yourself or commission us. Of course, we will offer you a suitable proposal after the audit if you wish for a professional implementation. You remain flexible in any case – the audit is your tool, and how you use it is up to you.

After the SEO audit, we will discuss the report together with you – clearly, understandably, and prioritized. You will learn which measures will have a short-term impact, which are structurally important, and what will pay off in the long run. Afterwards, you decide how to proceed: either you implement it internally, or we support you in doing so. You can choose between a project package (one-time implementation) or long-term support (annual contract with monthly rates). What’s important is: We won’t leave you alone after the audit. You will receive not just a list of errors, but real perspectives for continuous growth.

The report is a clearly structured PDF report with 60-70 pages – written in an understandable manner, with many screenshots, data, evaluations, and action recommendations. All issues are prioritized, thematically organized, and presented concisely. You can quickly see which measures have which effects. We explain technical terms, provide examples, and make the report understandable even for internal teams or developers. Additionally, upon request, you will receive a summary as a to-do list – ideal for implementation within your own team or for sharing with external partners.

A complete SEO audit should ideally be conducted once a year – or whenever major changes are upcoming (relaunch, shop realignment, design change, CMS change). Smaller audits or technical checks make sense in between, for quality assurance, for example. SEO is not a one-time project but an ongoing process. Rankings change, Google continues to evolve, and your market does not stand still either. The first audit shows the way – regular checks help to stay on course and to identify opportunities early.

SEO thrives on continuity. Google is constantly evolving its algorithm, competition is relentless, and user behavior is changing. A one-time cleanup of the site brings only limited success. Visibility comes from regular maintenance, ongoing optimization, new content, technical advancements, and link building. An SEO audit is the starting point – much like a medical check-up. The real change happens through training, nutrition, and routine. SEO works in the same way: those who stay committed see success. Those who only check once miss out on potential. That’s why we recommend: don’t stop after the audit – but rather, take off.

That’s when an audit makes sense. You get a complete overview of what needs to be done – and can delegate tasks appropriately. Whether you have an internal team or continue working with us: The report saves time because it provides you with clarity. You don’t have to guess or experiment. We help you prioritize the to-dos sensibly and, if needed, support you in the implementation. This way, you can focus on your core business – while still ensuring that your website is professionally developed further.

It’s simple: Send us a short inquiry via the form on the website or call us directly. We will get back to you within one business day, take a look at your site, and send you an initial assessment along with an offer for the SEO audit. If you agree, we will start right away. In the meantime, feel free to send us questions or arrange a non-binding introductory meeting. Transparency is important to us: You will know from the very beginning how long it takes, what it costs, and what you will get. The first step takes you just a minute—and opens up new opportunities for your online business.