Your website is not just your digital business card – it is your most important sales tool. At 4eck Media, we develop UI/UX & web development solutions that not only look good but also convert measurably. From WordPress to WooCommerce to Magento and Shopify – we master all relevant technologies and know exactly how to turn visitors into customers. With over 20 years of experience, we combine technical excellence with strategic thinking. The result: websites that work for you – around the clock.
What modern web development is really based on
Modern web development follows clear principles that go beyond mere aesthetics or functionality. It is about the interplay of thoughtful design, the right choice of technology, technical excellence, and individual solutions. Each of these areas affects how successful your website ultimately becomes. Understand the basics – and you will understand why some websites thrive while others fail.
Design & User Experience
Everything starts with design – not with what you find beautiful, but with what your target audience expects and understands. Modern web design follows clear principles:
- User-centered design: Analysis of user behavior and needs
- Psychological principles: Colors, typography, and layout based on scientific findings
- Responsive design: Optimal display on desktop, tablet, and smartphone
- Accessibility: Access for people with different needs
The right technology
There is no “best” technology – there is the right one for your project:
- Content Management Systems: WordPress, Joomla, Drupal, TYPO3
- E-Commerce Platforms: WooCommerce, Shopify, Magento, PrestaShop, OpenCart
- Custom Frameworks: Laravel, Symfony for custom requirements
- Headless CMS: Maximum flexibility through frontend-backend separation
- API-First Architecture: Connecting different systems
The choice affects speed, scalability, and costs.
Technical optimization
Technical excellence is crucial for success:
- Performance: Efficient code, compressed images, smart caching
- PageSpeed: Every second costs conversions and rankings
- Technical SEO: Clean structures, correct indexing
- Security: SSL encryption, updates, protection against attacks
- Multilingualism: Professional localization
- Monitoring: Continuous monitoring and improvement
Invisible to the user – crucial for your success.
App development
Sometimes you need more than standard solutions:
- Custom web applications: Exact mapping of your processes
- Digital forms & processes: Automation of workflows
- Booking systems: Customized solutions for your business
- API integrations: Connection to CRM, ERP, payment systems
- Cloud solutions: Scalable infrastructure
No compromises – exactly what you need.
Our UI/UX & web development services
Every area of UI/UX & web development requires specific expertise and thoughtful implementation. At 4eck Media, we provide all areas from a single source – perfectly coordinated. Discover how we bring your designs to life, choose the right technology for your project, and combine technical excellence with individual solutions.
What does this involve?
- OnePager
- Content Management
- Pages with visibility
- Newsletter landing pages
Why is this important?
OnePager
Why have a large website when an online business card can wonderfully present your company and services? With a OnePager or landing page, we communicate you and your offerings with all important aspects on one page. You save on cookies, don’t need a CMS, easily manage the content yourself, and benefit from the best value for money in our agency.
Content Management
Want to take control of your website maintenance yourself? We make it easy for you. For example, with a one-pager. It can be expanded at any time and is easy to handle. Either code-based or through the integration of a CMS. We set everything up for you so that you can maintain your website simply and quickly. We are also happy to assist you with text and image creation and design custom icons for your project.
Pages with visibility
If you want your OnePager to rank high on Google: We identify the appropriate keywords, optimize the page with them, ensure high performance, set up your Google business profile, and also take care of local SEO. This way, you are positioned regionally online, and your target audience finds you where your business is located – ideally even better placed than your competitors.
Newsletter landing pages
Secure the email addresses of your potential new customers? This can be done via a link from the newsletter to the landing page. We develop it for you with a clear call-to-action, produce and place a lead magnet to generate email addresses, and connect newsletter services like Mailchimp or Brevo (sendingblue) upon request. This way, you can reach your customers directly.
Femaktiv Women's Fitness in Frankfurt/Oder
Modern one-pager
Modern one-pager
Square Immobilien GmbH in Klettgau
Professional appearance for real estate developers
Professional appearance for real estate developers
Hesselkamp GmbH & Co. KG
Sharp one-pager for tool grinding shop
Sharp one-pager for tool grinding shop
One-pager for Warensberg in Waren (Müritz)
Real estate marketing in urban planning
Real estate marketing in urban planning
What does this involve?
- Corporate Websites
- Booking platforms
- Portal development
- CRM & Forums
Why is this important?
Corporate Websites
Present your company from its best side – on your own website. We develop it based on your corporate design. Individually and unmistakably, attractive to customers, appealing to potential employees. With a high user experience and lightning-fast performance. On request, with plugins for special functions. And always in a way that allows you to easily manage your content yourself – for example, via WordPress.
Booking platforms
Do you want your customers to be able to book directly with you? We make it possible. Whether hotel, travel agency, or restaurant – we create your website, integrate the appropriate booking system, and connect external providers such as Smoobu or DS/HRS if needed. This way, you simplify things for yourself and your customers and can accept bookings digitally without having to pay fees.
Portal development
Do you want a modern online portal? We will develop it for you – in a streamlined coding language that suits your requirements. We are skilled in Laravel, Node.JS, Nuxt, and more – and we will set up suitable CMS like Strapi or WordPress for you.
CRM & Forums
With a CRM system, you can easily manage customers, offers, and invoices. We will set it up for you. Just like your own forum. For the professional implementation with Xenforo or a comparable software solution, we bring all our experience from our own project PSD-Tutorials.de, which has already managed over 800,000 registered users.
Positioning as the most competent dentist in the region.
Corporate website based on WordPress
Corporate website based on WordPress
PSD-Tutorials.de
Forum with over 2.5 million posts based on Xenforo
Forum with over 2.5 million posts based on Xenforo
Multisite System for Travel Websites
WordPress system with integration to the booking system from DS.
WordPress system with integration to the booking system from DS.
Designing and developing large-scale projects
Websites & Portals with Laravel
Websites & Portals with Laravel
What does this involve?
- Highest user experience for online shops
- Payment, Shipping & Product Management
- Subscription Commerce with Laravel and WordPress
- E-Commerce with PrestaShop
Why is this important?
Highest user experience for online shops
We do not rely on ready-made templates or Shopify’s modular systems, but rather design individual online shops that aim to become leaders in their segment – both in terms of user experience and technical parameters such as performance and search engine optimization. Trust an agency that has already received Shop Usability Awards for clients – and is also an e-commerce operator with a shop featuring over 800 products.
Payment, Shipping & Product Management
We set everything up so that you can manage thousands of products with the shop system. We integrate payment service providers for all common payment methods (Paypal, SEPA, credit card, Google Pay, Amazon Pay, Apple Pay) and link it with delivery services such as UPS, GO or DHL, so that special deliveries (e.g., 24-hour express) also work and
Subscription Commerce with Laravel and WordPress
Do you want to generate regular income through a subscription service? We make it possible – with the expertise from our own project TutKit.com. We implement your subscription service based on Laravel or WordPress, integrate payment service providers, develop interfaces, and ensure convenient content management and smart accounting.
E-Commerce with PrestaShop
With e-commerce, you can smartly boost your own sales: We create your online shop – for example, using PrestaShop. Everything important is included. However, we further develop it – tailored to your corporate design, with intelligent user guidance and, upon request, with new features and connections to Google Shopping/Merchant Center, Mailchimp, and more.
Fischkaufhaus.de from the Müritz fishermen
Award-winning online shop with top SEO ratings
Award-winning online shop with top SEO ratings
Coralaxy.com
Online shop for corals and fish
Online shop for corals and fish
TutKit.com – E-Learning & Digital Assets
Subscription & E-Commerce in one portal
Subscription & E-Commerce in one portal
Wald-to-Table.com
Modern online shop for game meat
Modern online shop for game meat
What does this involve?
- Clean, lean codes
- Plugin/API & Module Programming
- Server & Backups, Cronjobs
- Databases
Why is this important?
Clean, lean codes
PHP, HTML, CSS, Vue, reject – mastering the diversity of programming languages and frameworks is exactly our thing. We always pay attention to clean, lean code – for optimal performance and quick understandability when a new development team takes over the website – all secured through validation tools, because trust is good, but control is better.
Plugin/API & Module Programming
Your shop system needs to communicate externally, for example, to synchronize data from purchases with delivery and payment services? We set up the corresponding interfaces for you, ensuring a secure connection. We use ready-made modules and customize them to meet your needs, or we develop tailor-made plugins for WordPress, modules for PrestaShop, and PHP-based scripts for your requirements.
Server & Backups, Cronjobs
Fast servers, correctly set up, and backups for all your data – essential for your system’s performance and preventing data loss. We find providers that match your budget and take care of the right server settings comprehensively, so you can sleep soundly at night.
Databases
Through our own projects, we specialize in the management of complex databases. So if you want to migrate data from one database to another, desire automatic export functions, for example, for transferring to accounting programs like DATEV, or simply need optimization of your database structure for performance improvement: Contact us.
Module development for PrestaShop
Maximum individualization for online shops
Maximum individualization for online shops
Backend development
Own projects
Own projects
What does this involve?
- Measurable successes
- Search engine optimization
- Performance Optimization
- Analyze current values
Why is this important?
Measurable successes
Just trust in the good result of the optimization? We prefer to measure and determine success with software-based tools. This way you receive clear results that you can rely on. This is also your opportunity to assess our work. Regular checks using testing tools as part of quality assurance are especially worthwhile for websites that are intended to grow gradually.
Search engine optimization
Error analysis? Check. Now we optimize your website, improve the entire code if necessary, and adjust the settings for meta, page structure, and content – for example, the placement of headlines, the correct keyword structure, user and page experience, or the optimization of core web vitals. We align everything with your relevant keywords.
Performance Optimization
Based on our professional error analysis, we significantly improve the performance of your websites. We optimize the code and technical aspects such as servers and caching, ensuring that all content is launched efficiently – for example, by adjusting the storage size of your images and consolidating HTML/CSS/JavaScript.
Analyze current values
When your website loads faster, your customers—and Google—are happy. Performance and code quality are important for excellent ranking alongside search engine optimization. We analyze your success with professional tools and in-house expertise for a continuous optimization process and sustainable better placements in search engines.
Professional & competent in SEO
Secured by testing tools like SEOBILITY
Secured by testing tools like SEOBILITY
High performance, secured by testing tools
Good for user experience & SEO
Good for user experience & SEO
Monitoring of online visibility
Significant increase in visibility and clicks
Significant increase in visibility and clicks
Our customers trust us
schlosstorgelow.de
leuchtNatur.eu
zahnwohl-neuenhagen.de
personalberatung.de
lenz-wild.de
malerbetriebschwarz.com
leko-energy.de
wald-zu-tisch.de
mueritz-automobile.de
fidelis-revision.de
fischkaufhaus.de
bootservice-mueritz.de
immo-bau-mehr.de
awo-mueritz.de
mundgesundheit-waren.de
charter-schulz.de
elbmed-prignitz.de
kuk-ferienwohnungen.de
tutkit.com
meckcura.de
ign-architekten.de
gymnasium-carolinum.de
corel.com
adobe.com
boeser-briehn.de
neubrandenburg.ihk.de
Professional Design – Conversion through Targeted Design
UI/UX Design is not an end in itself – it always pursues a specific business goal: sales, sign-ups, lead generation, ad clicks. The design is developed based on this goal. When a user thinks they have made a choice and bought something, that decision has actually been prepared for them.
Long before the user sees your website, they have already been filtered: through keywords, price, audience targeting, advertisements. Anyone landing on your page already has a purchase intention – they just may not know it yet. This is where the task of the design begins: to show the user what they need and hide what distracts them.
Every element is designed to guide the user on their way to the goal – without distractions, without detours, without confusion. The color of a button, the placement of a form, the sequence of information – nothing is random. Depending on your target audience, your product, and your sales strategy, this path looks completely different. A premium product requires a different design than a bargain offer. A B2B customer expects different visual signals than a consumer.
What Does Professional UI/UX Design Consist Of?
- User Research: Analysis of the target audience, their needs, behaviors, and expectations. We investigate how users make decisions, what motivates them, and where they get stuck.
- Information Architecture: Structure of content and navigation. How is information organized? How does the user find what they need with minimal clicks?
- Wireframing & Prototyping: Creating prototypes and testing user scenarios before beginning the visual design. We check the logic before investing in graphics.
- Visual Design: Colors, typography, images, icons – everything follows perception psychology and your brand. Every visual element builds trust and leads to action.
- Usability Testing: Tests with real users. We observe where they stumble, what confuses them, where they abandon the purchase – and we correct that.
Poor design costs you money – every day. Studies show: 88% of users do not return after a bad user experience. A one-second longer loading time reduces conversions by 7%. An unclear call-to-action can halve your sales. Good design is not a luxury – it is your most important sales tool.
Professional Web Development – The Foundation on Which Everything Stands
Web development is the foundation of your website. Yes, technical optimization alone does not sell – you need SEO, marketing, content strategy for that. But without a solid technical foundation, no house can be built. All marketing efforts will fizzle out if the technical basis is not right.
When we take on a project, we always start with technical optimization. Why? Because all subsequent steps are based on it. A slow shop loses customers before marketing can even take effect. A website with security gaps destroys trust before content can have an impact. Incorrect mobile display nullifies SEO successes.
The right choice of technology is crucial: WordPress, Shopify, Magento, Laravel – each platform has its strengths. Performance, security, scalability must be considered from the outset. Changes made later are expensive and complicated.
What Does Professional Web Development Consist Of?
- Frontend Development: HTML, CSS, JavaScript – everything the user sees and interacts with. Responsiveness, animations, interactivity. The code must be clean, fast, and cross-browser compatible.
- Backend Development: Server logic, databases, API integrations. This is where payments are processed, users are managed, and data is stored. Security and performance are critical.
- Performance Optimization: Image compression, code minification, caching, CDN, lazy loading. Every millisecond counts for conversion and Google ranking.
- Security & GDPR: SSL encryption, protection against SQL injections, XSS attacks, regular updates, data protection compliance. A single incident can destroy reputation.
- Testing & Quality Assurance: Tests on all devices and browsers, functionality checks, load tests. We find and fix errors before the launch.
- Technical excellence means: fast code, optimized images, secure hosting, technical SEO, multilingualism, accessibility. Google prefers technically clean websites. Users immediately leave slow or insecure pages.
We at 4eck Media lay the foundation correctly – so that all further measures are built on solid ground. Over 20 years of experience show us which technical decisions are sustainable in the long run. The result: websites that do not collapse when traffic grows.
Bruce Lee
I don't fear the one who has practiced 10,000 techniques once. I fear the one who has practiced one technique 10,000 times.
How we implement UI/UX and web development for your success
At 4eck Media, we implement projects of any complexity, focusing on SEO and performance optimization. From a simple one-pager to a multilingual online shop with thousands of products: each project is unique, but our work process follows a proven sequence. The differences lie in the complexity of the tasks and the time required. Our collaboration proceeds in a structured, transparent manner and is focused on your goals.
Step 1: Audit, Competitor Analysis & Strategy Development
At the beginning, there is a comprehensive audit. We analyze your current digital presence: What technology do you use? Where are the weaknesses? What potentials are not being utilized? Simultaneously, we conduct a detailed industry analysis and identify your key competitors.
Why? To reach the top position, you need to be better than the competition. We analyze their websites, SEO strategies, content, performance, and weaknesses. What are they doing well? Where are the gaps that you can exploit? This competitive analysis is crucial for understanding the scope of work and developing a strategy that truly propels you forward.
Based on these insights, we create a detailed concept: page structure, functionality, SEO strategy, timeline, and budget. You will receive a clear proposal – transparent and focused on success.
Step 2: Technology Selection & Design Conceptualization
Now we choose the right technical basis for your project. CMS or framework? WordPress for content-focused sites? Shopify or WooCommerce for e-commerce? Laravel for custom requirements? The decision is based on your specific needs, scalability, and long-term goals.
In parallel, we will develop two design variants for you. Both are based on user research and your brand identity, but with different visual approaches. You will see wireframes, color concepts, typography, and layout for desktop, tablet, and smartphone.
You choose the design approach that best fits your vision – or we combine elements from both variants. This option gives you confidence: you decide how your website looks and feels. After your approval, we will refine the chosen design to perfection.
Step 3: Development & Technical Implementation
With the approved design and chosen technology, development begins. Frontend developers implement the design pixel-perfectly – responsive, fast, cross-browser compatible. Backend developers build the technical infrastructure: databases, CMS, e-commerce functions, forms, API integrations.
From the very beginning, we optimize performance: faster code, compressed images, efficient caching, CDN integration. Security is our top priority: SSL encryption, protection against attacks, GDPR-compliant data processing. Technical SEO is incorporated directly: clean URLs, meta tags, structured data, optimized loading times.
You will have access to a staging environment – a test version of your website. You can view the progress at any time, test features, and provide feedback. We work transparently and keep you informed.
Step 4: Content Creation, SEO Optimization & Content Marketing Strategy
A technically perfect website without good content doesn’t sell. We fill your website with SEO-optimized content: meaningful texts, high-quality images, convincing product descriptions. Each text is optimized for keywords, and each page is focused on conversion.
At the same time, we develop a content marketing strategy for 12 months. What topics interest your target audience? Which keywords drive traffic? What content mix works in your industry? We create a detailed content calendar: blog articles, social media posts, newsletters, videos – systematically planned and aligned with your SEO goals.
This strategy ensures that your website doesn’t stagnate after launch but continues to grow. Regular, high-quality content builds authority, improves rankings, and generates long-term organic traffic.
Step 5: Launch, Monitoring, Analysis & Continuous Optimization
Your website goes live – now the continuous optimization begins. We implement professional analytics tools (Google Analytics, Search Console, Heatmaps) and monitor all relevant metrics: traffic, conversion rate, bounce rates, page speed, rankings.
Every month you will receive detailed reports: What works well? Where is there potential for improvement? Which pages convert best? Which keywords bring traffic? Based on this data, we continuously optimize: A/B testing, content adjustments, technical improvements, SEO fine-tuning.
We take care of technical maintenance: updates, security patches, performance monitoring, backups. You focus on your business, and we ensure that your website runs smoothly, grows, and remains profitable. A long-term partnership with measurable results – that is our promise.
Success stories: Our UI/UX & web development projects
TutKit.com – From 800 to 40,000 visitors daily
With over 20 years of IT experience, we have built extensive expertise in various projects. The more complex the challenge, the more interesting the work for us. From e-learning platforms to e-commerce solutions: each project receives an individual strategy that aligns with the business goals. Here are some examples of how we have helped our clients achieve measurable success.
TutKit.com is our own e-learning portal for design and IT training – a project that demonstrates what is possible with the right strategy. The portal offers educational courses and design templates in various formats: monthly subscriptions with full access or single purchases. Additionally, the platform generates revenue through advertising placements.
The challenge: We needed both commercial conversions and maximum traffic for advertising revenue. The solution: 28 languages and over 10,000 translated pages. Automatic translation systems, fully SEO-optimized, technically perfectly implemented.
We solved complex technical challenges: speed optimization despite enormous data volumes, multilingual administration, international payment systems, smart caching, and language-specific fonts from European alphabets to Asian characters.
The result: From 800 visitors per day to 40,000 – a 50-fold increase in 2024. Today, TutKit.com is one of the leading German-speaking e-learning platforms for design and IT. This project is our business card and proves: We master even the most complex technical and SEO challenges.
Our Partners – Customized Solutions for Sustainable Success
We work with partners from a wide range of industries: Fischkaufhaus.de, Wald-zu-Tisch.de, Leuchtnatur, and Praxis Dr. Felix Handy. Each project receives a tailored strategy – no standard solutions, but individually aligned with goals and target groups.
Fischkaufhaus.de – The Prime Example: An online shop with a small assortment that ranks first on Google for all important keywords: “buy fish”, “order fresh fish”, “buy salmon online”. How? Through over 300 SEO-optimized articles on fish information, recipes, and fishing. Traffic doubled within a year.
But the special feature: Over 2,000 Google reviews with 4.8 stars. This extraordinary customer satisfaction shows that not only the marketing is right, but especially the service and product quality. Our lightning-fast website, SEO strategies, and content build trust – the partner delivers excellent quality and service. The result: A market leader despite a small assortment.
Dr. Felix Handy: New website with a regional SEO focus and MultiSite solution. Multiple locations, one central administration – efficient and uniform. Perfected local SEO with Google My Business optimization and location-specific keywords. Result: Consistent first place for the most important local search queries. The MultiSite architecture saves time in management and ensures consistent quality across all locations.
Leuchtnatur: Repositioning for premium lighting – now exactly the right buyers find the high-quality designer products.
Every project is unique. Every industry has its own challenges. That’s why we love our work.
- Über 1.000 zufriedene Kunden
- 20+ Jahre Erfahrung
5 von 5 Sternen
Basierend auf Google-Bewertungen
What does UI/UX and web development cost?
The costs for UI/UX & web development are individual – each company has different goals, budgets, and challenges. A one-pager costs differently than a multilingual online shop with thousands of products. That’s why we always start with a comprehensive audit and detailed analysis that assesses your current situation and uncovers potential. Based on this, we create a customized offer for you. Leave your inquiry below – and we will make you an offer you can’t refuse. Transparent, fair, and focused on your success.
Frequently Asked Questions about UI/UX & Web Development
What is the difference between UI and UX?
UI (User Interface) is the user interface – everything you see: buttons, colors, images, texts. UX (User Experience) is the overall experience: How does it feel to use it? How intuitive is the navigation? Does the user find what they are looking for quickly? UI is the car from the outside, UX is how it drives.
Why do I need professional web development instead of a website builder?
Construction kits are suitable for simple projects but quickly reach their limits. For individual requirements, complex functions, multilingual shops, or specific integrations, you need professional development. Additionally, performance, SEO optimization, and scalability are often limited with construction kits. Professional development gives you full control and flexibility.
What does "responsive design" mean?
Responsive design means that your website is optimally displayed on all devices – desktop, tablet, smartphone. The layout automatically adjusts to the screen size. Text remains readable, buttons clickable, and navigation intuitive. Today, over 60% of users utilize mobile devices – without responsive design, you will lose these customers immediately.
What is the difference between CMS and custom development?
A CMS (Content Management System) like WordPress or Shopify offers pre-built features and easy content management. Quick to set up, cost-effective, ideal for standard requirements. Custom development with frameworks like Laravel means: Everything is individually programmed, tailored exactly to your needs. More expensive, but maximum flexibility and scalability.
What is technical SEO and why is it important?
Technical SEO optimizes the technical foundation of your website for search engines: clean URL structures, fast loading times, mobile optimization, structured data, correct indexing. Without technical SEO, Google won’t properly find your page. You can have the best content – if the technology isn’t right, you won’t rank.
What does "PageSpeed" mean and why is it crucial?
PageSpeed is the loading speed of your website. Every additional second of loading time reduces conversions by 7%. Google favors fast websites in rankings. Users leave slow pages immediately. PageSpeed optimization includes: code optimization, image compression, caching, CDN. Fast websites sell more – it’s that simple.
What is a MultiSite and when do I need it?
A MultiSite system manages multiple websites from a single backend. Ideal for companies with multiple locations, brands, or languages. You maintain content centrally, and each website can be customized individually. Saves time, reduces costs, ensures consistent quality. Perfect for franchises, international companies, or practices with multiple locations.
What does accessibility mean for websites?
Accessible websites are usable for people with disabilities: screen readers for the visually impaired, keyboard navigation for motorically impaired users, high-contrast presentation, clear structures. From 2025, accessible websites will be legally required in the EU. But accessibility benefits all users – better usability means higher conversions.
What is the difference between frontend and backend?
Frontend is everything the user sees and interacts with: design, buttons, text, animations. Developed with HTML, CSS, JavaScript. Backend is the invisible logic behind it: databases, servers, payment processing, user management. Developed with PHP, Python, Node.js. Both must work perfectly together.
Can I optimize my existing website or do I need a new one?
It depends on the condition of your current website. If the technical foundation is outdated, the code is poorly structured, or the technology is no longer supported, a complete restart is often more efficient. If the foundation is solid, we can optimize: design refresh, performance improvement, new features. We analyze your website and recommend the most economical solution.
